Financial Advisor

Base + Comm 

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LP Financial Planning Services Ltd (LPFPS) is a Winnipeg based CIRO dealer that has been supporting financial advisors for over three decades and continually strives to integrate industry leading processes and systems. Presently servicing a select group of advisors in both Winnipeg and Western Canada, LP Financial is taking steps to grow its footprint and service offering in the Canadian financial services distribution landscape. LPFPS works closely with its affiliate, Value Partners Investments (VPI), an investment firm managing over $6.1 billion in client assets nationwide. Together, LPFPS and VPI share a mission to improve clients’ financial lives through disciplined and thoughtful investment management.

Position Summary

The position and will be responsible for delivering outstanding financial services to a diverse book of in-house clients, including high-net-worth households. The role includes leadership responsibilities, providing guidance to the Associate Advisor and contributing to strategic business growth through client retention and the expansion of assets under management. Reporting to the Director of Strategic Initiatives, there will be close collaboration required with the senior team at LP Financial and Value Partners to execute strategic initiatives and deliver on the value proposition to our advisor partners. The is an office-based role with a broad range of responsibilities that are expected to expand as the company continues to grow.

Primary responsibilities include, but are not limited to:

• Work alongside the senior advisor as part of a planned succession strategy to learn, transition, and ultimately assume responsibility for the existing book of business
• Develop and maintain strong relationships with clients, understanding their goals, objectives and aspirations in relation to their household’s wealth & estate requirements
• Provide and maintain comprehensive financial projections and plans to clients
• Deliver outstanding client service, ensuring client satisfaction and clear understanding of their investments and the relation to those investments to their plan and external economic and risk factors
• Integrate and execute insurance, tax and estate planning as part of ongoing service plans
• Utilize proprietary technology and communication suite to grow, retain and service clientele efficiently
• Develop deep expertise on VPI’s product and service offerings
• Lead and coach office administrative team to effectively manage client relationships
• Promote the value proposition of VPI

Education, Work Experience & Designations Required:

• University degree
• Completion of CSC/IFIC required
• Accredited financial planning designation (CFP, RFP, PFP)
• Mutual fund licensed
• Minimum 5 years’ experience in the financial services industry
• Comprehensive financial planning knowledge including investments, asset protection, retirement, estate planning, cash management and tax issues
• Excellent interpersonal and communication skills
• Experience using financial projection software

Desirables:

• Life Insurance license
• Professional designation (CA, CMA, CGA, LLB)
• Additional estate and/or tax courses

Skills and Abilities

• Excellent relationship skills – ability to develop and maintain effective relationships with clients and associates
• Superior verbal and written communication & presentation skills
  • able to effectively explain financial strategies and confirm understanding
  • able to explain ideas in a concise and clear manner to a diverse audience
  • able to communicate with confidence considering the impact of the message

• Attentive listener: ability to interpret underlying or indirect messages and is adept at confirming understanding
• Superior time management, multi-tasking and prioritization skills; ability to manage multiple projects at the same time
• Ability to work as part of an interdependent team and individually when required. Works well with autonomy and is an excellent communicator in a modern, flexible work environment
• Goal oriented/results focused: establishes goals, develops action plans and follows- up to achieve results
• Self motivated – ability to determine appropriate client service strategies and works consistently towards those objectives with minimal supervision; acts quickly and decisively
• Demonstrates integrity – conducts all aspects of business in a professional manner within the highest level of ethical standards.
• Attention to detail and follow-through skills
• Excellent computer skills – proficiency in the use of MS Excel, Word, PowerPoint and financial planning software

Working Environment:

•           Standard office environment

•           Occasional travel to meet clients

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The base salary for this position is between $64,800.00 - $107,900.00 annually. This represents base salary only and does not represent other variable compensation components of our total compensation ( i.e. annual bonus, commission etc). If you are selected to move forward in our recruitment process, your recruiter will be able to discuss additional details of our total rewards program with you.

Career opportunities will be open a minimum of 5 business days from the date of posting, closing dates will vary depending on the search activity. All applications received will be reviewed on a rolling basis.

Grow with Canada Life 

We’re united by a shared purpose: to improve the financial, physical and mental well-being of Canadians. Our company is trusted by 1 in 3 Canadians and contributes to the strength of communities across the country.  

We’re looking for people who live our values everyday: we step up, we do the right thing, and we deliver – for our customers, communities and each other. Are you someone who always strives to do the right thing, who steps up for themselves and others, and who delivers with impact? Then we want to hear from you! 

What we offer:  

We’re committed to supporting our employees through every stage of their career. Here’s what you can expect as a full-time or part-time permanent team member: 

• Career Development: Opportunities for career advancement, access to industry-leading learning programs and up to $2,000 annually towards education reimbursement. 

• Health & Wellness: Flexible health and dental benefits, plus a $5,000 mental health benefit to support your well-being. 

• Time Off: In addition to regular vacation and personal days, we support community involvement with a volunteer day.  

• Financial Security: Company-matching pension plan, share ownership program and additional investment options. 

• Rewards and Recognition: Employee recognition programs, service milestone celebrations, employee discounts and more!  
• Emphasis on Community: We provide a workplace where employees feel connected and supported through Employee Resource Groups (ERGs), mentorship programs, social clubs and events.  

Learn more about Canada Life.  

We’re committed to removing barriers and ensuring equal access to employment. Applicants requiring reasonable accommodation during the application process may contact  talentacquisitioncanada@canadalife.com. All information provided will be handled in accordance with applicable laws and Canada Life policies.  

Canada Life would like to thank all applicants, however only those who qualify for an interview will be contacted. 

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