Regional VP, Insurance

The Regional Vice President, Insurance Distribution (Western Canada) is responsible for the leadership of the sales teams across the Western region, accountable for delivering profitable growth through our distribution channels. This role will motivate and lead the team to achieve exceptional advisor and distribution partner experiences in support of regional sales, persistency, and profitability targets.

You will lead a diverse team of insurance distribution and wholesaling professionals and will be supported by a sales management team who report directly to you. You will set the tone for your team in representing and building a high-performance workplace, steeped in principles of respect, empowerment, high employee engagement and personal accountability—living the Canada Life values: We Step Up. We Deliver. We Do the Right Thing. 

What you will do  

• • • Own and execute the regional distribution strategy for Western Canada, including segmentation, territory coverage, and annual business planning 

• • • Deliver on territory sales targets and successfully manage the regional distribution budget, forecasting and pipeline cadence 

• • • Grow productive advisor, broker, and distribution partner relationships across Western Canada through disciplined sales management and joint business plans 

• • • Personally manage executive relationships with key distribution partners and top producers to drive share of wallet, placement, and retention 

• • • Drive sales force effectiveness through recruiting/activation, coaching, performance management, and producer productivity programs 

• • • Build partnerships and strong working relationships with Regional Service leadership and internal partners (marketing, operations, underwriting/case support) to deliver an exceptional producer experience 

• • • Travel regularly across Western Canada for in-person meetings with advisors, brokers, and distribution partners to develop key relationships and grow the visibility of Canada Life 

• • • Play a meaningful role in the strategic direction of Distribution through input and participation in senior leadership meetings 

• • • Ensure full use and commitment to Head Office strategies, tools, and sales enablement programs across the Western Canada teams 

• • • Lead a regular operating cadence (strategy, planning, and results) to monitor progress, remove barriers, and accelerate performance 

• • • Partner with Head Office business leaders to maximize regional opportunities, resolve issues, and ensure strong sales practices and policy adherence 

• • • Lead with the Canada Life values (We Step Up. We Deliver. We do the right thing.) by fostering a culture of accountability, strong sales practices, and ethical decision-making across the Western Canada distribution organization 

What you will bring  

5+ years of experience in a sales or wholesaling role within the financial services industry, and in addition: 

• • • Accountable to the Western Canada region; the ideal candidate will be located in Vancouver, with regular travel across the West 

    • Strong leadership experience including sales/wholesaling staff supervision, developing team effectiveness, executing tactical plans

    • Experience developing, implementing, and executing talent strategies to drive an engaged high-performing team

    • Strong relationship building skills 

    • Ability to effectively prioritize; use time management and organizational tools 

• • • Skilled communicator with the ability to articulate and champion the insurance distribution value proposition with advisors and distribution partners 

• • • Demonstrated values-based leadership aligned to Canada Life: We Step Up (take ownership and initiative), We Deliver (drive results), and We do the right thing (act with integrity and sound judgment) 

• • • Takes responsibility, accepts challenges and is motivated by results 

• • • Well organized, capable of managing a region and capable of managing many different situations with the end goal always focused on sales 

• • • Exceptional coaching capabilities with a penchant for driving a high performance, action oriented environment