Senior Social Media Specialist (18 Month Contract)

Temporary Full Time 

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We’re looking for a strategic, creative, and performance-driven Senior Social Media Specialist to elevate our brand and lead the next phase of our social media evolution. This role goes beyond posting—it’s about driving engagement, guiding strategy, mentoring junior team members, and collaborating across departments to tell compelling stories that build trust with Canadians. 

Reporting to the Manager, Paid Media & Social Media Marketing, You’ll act as a key partner to our marketing, brand, and communications teams while owning the day-to-day execution and performance of our social media presence.  
 

What you will do:

• Lead organic and paid social strategy across platforms (LinkedIn, Instagram, Facebook, YouTube, etc.) to support brand and product campaigns 

• Manage day-to-day execution, including marketing intake requests, content planning, publishing, community management, and performance measurement reporting 

• Mentor and guide junior social team members, providing direction, feedback, and quality control 

• Partner with creative and content teams to deliver scroll-stopping, brand-aligned creative 

• Collaborate with performance marketing, product marketing, and internal comms to align social with broader campaign goals 

• Work closely with media agencies and platform reps to stay ahead of trends and innovations 

• Own reporting and insights, using data to optimize and drive results 

• Manage social governance, risk, and compliance in partnership with legal and compliance teams 

What you will bring:

• Post-secondary (college or university) degree, preferably with a focus on communications, journalism, PR and/or digital marketing 

• Proven experience managing paid campaigns in social media 

• Experience working with social media publishing and measurement tools, including the ability to understand & interpret social media analytics to drive strategy. 

• Self-motivated, organized and able to multi-task and prioritize jobs to meet deadlines 

• Ability to facilitate working group meetings with stakeholders to understand key messages and content and translate those into compelling social media stories 

• Must enjoy working in a fast-paced team environment 

• Strong project management and attention to detail 

• Thrives in a culture of curiosity, creativity, collaboration, speed, innovation, excellence and a fun work environment 

• Excellent writing and editing skills with a strong grasp of CP Style. 

• Knowledge and understanding of search engine optimization and strategy preferred. 

• Bilingual in French and English is preferred. 

Additional Competencies:  

• Exceptional influencing skills; adept at driving change while being collaborative with our business partners 

• Strong communication and interpersonal skills; build trust-based relationships with stakeholders at all levels  

• Digital thought-leader; a solid understanding of the social landscape and how to recommend and apply solutions that are customer-first and engaging to our clients and partners 

• Solid understanding of the tools and technologies available and how to leverage them effectively to drive Great-West Life’s digital objectives 

• Has a very strong understanding of the current and prospective media and social media environment in which we operate and the ability to identify key emerging issues which are of strategic importance to the company and its business objectives 

• Proven track record of growing social media communities through multiple channels. Not afraid to “step outside the box”; exhibits a mindset of creativity, innovation, and an energetic drive to succeed 

• Able to set and meet goals and action plans, both as an individual and with a team 

• A proven relationship builder - internally between business partners and externally with our clients through social communities 

• Able to maintain a professional demeanor while communicating regularly with business stakeholders to keep them updated on social efforts 

• Critical thinking skills, knowledgeable of the ever-changing and emerging and social media marketing trends that will impact the business 

• Ability to identify new areas of growth within social for our brands 

• Ability to interpret social performance metrics, apply learnings to drive decisions and optimize content 

• Provide insights to business partners for future recommendations 

• Ability to identify the business need/goal and provide a digital marketing solution to meet/exceed the need 

• Act as a champion social media space, present and communicate the benefits of including social within a digital marketing plan 

• Proficiency in various social platforms (Facebook, X, LinkedIn, Instagram, Hootsuite etc.) web analytics, digital marketing (PPC) experience a plus 

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The base salary for this position is between  $58,600- $97,700 annually.  This represents base salary only and does not represent other variable compensation components of our total compensation ( i.e. annual bonus, commission etc).  If you are selected to move forward in our recruitment process, your recruiter will be able to discuss additional details of our total rewards program with you.

Career opportunities will be open a minimum of 5 business days from the date of posting, closing dates will vary depending on the search activity. All applications received will be reviewed on a rolling basis.

Be your best at Canada Life- Apply today!

Being a part of Canada Life means you have a voice. This is a place where your unique background, perspectives and talents are valued, and shape our future success.

You can be your best here. You’re part of a diverse and inclusive workplace where your career and well-being are championed. You’ll have the opportunity to excel in your way, finding new and better ways to deliver exceptional customer and advisor experiences.

Together, as part of a great team, you’ll deliver on our shared purpose to improve the well-being of Canadians. It’s our driving force. Become part of a strong and successful company that’s trusted by millions of Canadians to do the right thing.

Canada Life serves the financial security needs of more than 13 million people across Canada, with additional operations in Europe and the United States. As members of the Power Financial Corporation group of companies, we’re one of Canada’s leading insurers with interests in life insurance, health insurance, investment and retirement savings. We offer a broad portfolio of financial and benefit plan solutions for individuals, families, businesses and organizations. 

We are committed to providing an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of the communities in which we live, and to creating an environment where every employee has the opportunity to reach their potential. 

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Canada Life policies. To request a reasonable accommodation in the application process, contact talentacquisitioncanada@canadalife.com.

Canada Life would like to thank all applicants, however only those who qualify for an interview will be contacted.

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