Associate Manager, Search Engine Optimization and Answer Engine Optimization

Permanent Full Time 

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The Associate Manager, Search Engine Optimization and Answer Engine Optimization plays a key role in how Canada Life is discovered across traditional search engines and emerging AI‑powered answer platforms. This role brings together technical Search Engine Optimization, content strategy, and AI visibility, working closely with content, analytics, and business partners to improve discoverability, relevance, and trust at critical moments for Canadians.

You will support the evolution of our organic growth strategy, moving beyond keyword‑led optimization toward intent and answer‑driven visibility. Your work will help ensure Canada Life content performs effectively across search engines, and AI platforms.

What you will do:

• Own and execute Search Engine Optimization and Answer Engine Optimization initiatives that improve organic visibility across search engines and AI-powered answer platforms
• Translate customer intent, search data, and emerging LLM prompt patterns into actionable content and optimization recommendations
• Partner with content teams to shape briefs, on-page structure, and semantic coverage aligned to commercial and informational intent
• Support technical Search Enging Optimization efforts including crawling, indexing, internal linking, structured data, and page performance best practices 
• Monitor and report on Search Engine Optimization and Answer Engine Optimization initiative performance to key stakeholders
• Conduct competitive analysis to identify content gaps, authority opportunities, and areas where Canada Life can lead
• Collaborate cross-functionally with marketing, product, legal, and compliance teams to enable scalable, compliant content delivery
• Contribute to testing, experimentation, and continuous improvement as search and AI platforms evolve

What you will bring:

• 2-5 years of experience in Search Engine Optimization, content optimization, or digital marketing within a large or regulated organization 
• Strong understanding of modern Search Engine Optimization fundamentals (technical, content, authority) and curiosity about AI/LLM-driven discovery
• Experience working with search performance data and turning insights into clear recommendations
• Ability to communicate complex ideas simply to non-technical stakeholders
• Experience leveraging Search Engine Optimization and analytics tools to inform decisions and recommendations, including Google Search Console, Looker Studio, Analytics (Adobe, Google), and SEO platforms such as Ahrefs, SEMrush, Screaming Frog, or similar enterprise tools
• Experience with Office 365 suite (Excel, Powerpoint, Word, Outlook, etc.,)
• Strong analytical mindset paired with customer-centric thinking

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The base salary for this position is between $71,900 - $119,800 annually. This represents base salary only and does not represent other variable compensation components of our total compensation ( i.e. annual bonus, commission etc). If you are selected to move forward in our recruitment process, your recruiter will be able to discuss additional details of our total rewards program with you.

Career opportunities will be open a minimum of 5 business days from the date of posting, closing dates will vary depending on the search activity. All applications received will be reviewed on a rolling basis.

Grow with Canada Life 

We’re united by a shared purpose: to improve the financial, physical and mental well-being of Canadians. Our company is trusted by 1 in 3 Canadians and contributes to the strength of communities across the country.  

We’re looking for people who live our values everyday: we step up, we do the right thing, and we deliver – for our customers, communities and each other. Are you someone who always strives to do the right thing, who steps up for themselves and others, and who delivers with impact? Then we want to hear from you! 

What we offer:  

We’re committed to supporting our employees through every stage of their career. Here’s what you can expect as a full-time or part-time permanent team member: 

• Career Development: Opportunities for career advancement, access to industry-leading learning programs and up to $2,000 annually towards education reimbursement. 

• Health & Wellness: Flexible health and dental benefits, plus a $5,000 mental health benefit to support your well-being. 

• Time Off: In addition to regular vacation and personal days, we support community involvement with a volunteer day.  

• Financial Security: Company-matching pension plan, share ownership program and additional investment options. 

• Rewards and Recognition: Employee recognition programs, service milestone celebrations, employee discounts and more!  
• Emphasis on Community: We provide a workplace where employees feel connected and supported through Employee Resource Groups (ERGs), mentorship programs, social clubs and events.  

Learn more about Canada Life.  

We’re committed to removing barriers and ensuring equal access to employment. Applicants requiring reasonable accommodation during the application process may contact  talentacquisitioncanada@canadalife.com. All information provided will be handled in accordance with applicable laws and Canada Life policies.  

Canada Life would like to thank all applicants, however only those who qualify for an interview will be contacted. 

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