Associate Manager, Content Marketing - 14 Month Contract

Temporary Full Time 

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We’re looking for a highly organized marketing professional to join our team on a 14-month contract and support the planning and delivery of integrated content marketing campaigns that align with business priorities, customer needs, and market opportunities.

Reporting to the Manager, Content Marketing, this role helps translate business objectives, audience insights, and stakeholder input into clear briefs, campaign plans, and coordinated marketing deliverables. While this role contributes to campaign planning and brief development, it is not primarily responsible for creating marketing content. Instead, the focus is on translating priorities into actionable plans and coordinating execution with specialized partners across the organization.

You’ll work closely with business partners, product marketing, brand, creative, digital, social, legal, compliance, translation, and other internal teams to keep initiatives organized, aligned, and moving forward.

This is a delivery-focused role that combines strategic thinking with strong project management and execution skills. The ideal candidate can bring clarity and structure to complex work, connect audience needs with business priorities and channel considerations, and help cross-functional teams move work forward in a collaborative environment.

What you will do

Campaign planning and execution

• Support the development and execution of integrated marketing campaigns that align with business objectives, audience needs, and market opportunities.
• Help develop and coordinate marketing briefs and workstream-level planning materials that align business objectives, audience needs, campaign requirements, and stakeholder expectations.
• Help identify audience needs, key messages, deliverables, channel considerations, and supporting materials for campaign planning.
• Contribute ideas, recommendations, and insights that help strengthen campaign planning, stakeholder alignment, and execution.

Project and workstream management

• Serve as the day-to-day lead for assigned campaign workstreams, driving coordination, facilitating decisions, and ensuring follow-up and accountability across stakeholders from planning through execution.
• Develop and maintain project plans, workback schedules, timelines, and asset trackers, coordinating deliverables, dependencies, approvals, and stakeholder inputs across multiple initiatives.
• Facilitate meetings, document decisions, track action items, and provide regular progress updates.
• Identify risks, gaps, and roadblocks, and recommend solutions to keep projects on track.

Cross-functional collaboration

• Partner with marketing, creative, digital, social, product marketing, compliance, legal, translation, and business teams to support successful campaign delivery.
• Coordinate inputs, approvals, and asset movement through review, production, and implementation processes.
• Build strong working relationships and help bring diverse perspectives together into cohesive campaign plans and deliverables.

Quality assurance and production support

• Review copy and designed marketing materials for accuracy, consistency, completeness, and alignment with approved messaging, briefs, and project requirements.
• Support governance, review, and production processes to help ensure work is delivered accurately and on time.
• Contribute to ongoing improvements in team processes, templates, workback planning, and project management practices.

What you will bring

• 3+ years of experience in marketing, communications, content marketing, project management, or a related field, with experience supporting integrated marketing campaigns or initiatives.
• Strong project management, organizational, and coordination skills, with the ability to manage multiple priorities, timelines, stakeholders, and deliverables.
• Ability to synthesize information from business priorities, audience insights, research, and stakeholder input into actionable briefs, recommendations, and project plans.
• Strong communication, relationship-building, and problem-solving skills, with sound judgment and attention to detail.
• Comfort collaborating with cross-functional partners, including creative, digital, social, research, product marketing, legal, compliance, and business teams.
• Proactive, adaptable, and curious, with a willingness to learn, ask thoughtful questions, and constructively challenge assumptions.
• Proficiency in Microsoft Office applications, including PowerPoint, Teams, Word, and Excel; comfort using AI tools such as Microsoft Copilot is an asset.
• Experience in financial services, insurance, wealth management, or another regulated industry is considered an asset.

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The base salary for this position is between $75,500 - $125, 800 annually. This represents base salary only and does not represent other variable compensation components of our total compensation ( i.e. annual bonus, commission etc). If you are selected to move forward in our recruitment process, your recruiter will be able to discuss additional details of our total rewards program with you.

Career opportunities will be open a minimum of 5 business days from the date of posting, closing dates will vary depending on the search activity. All applications received will be reviewed on a rolling basis.

Grow with Canada Life 

We’re united by a shared purpose: to improve the financial, physical and mental well-being of Canadians. Our company is trusted by 1 in 3 Canadians and contributes to the strength of communities across the country.  

We’re looking for people who live our values everyday: we step up, we do the right thing, and we deliver – for our customers, communities and each other. Are you someone who always strives to do the right thing, who steps up for themselves and others, and who delivers with impact? Then we want to hear from you! 

What we offer:  

We’re committed to supporting our employees through every stage of their career. Here’s what you can expect as a full-time or part-time permanent team member: 

• Career Development: Opportunities for career advancement, access to industry-leading learning programs and up to $2,000 annually towards education reimbursement. 

• Health & Wellness: Flexible health and dental benefits, plus a $5,000 mental health benefit to support your well-being. 

• Time Off: In addition to regular vacation and personal days, we support community involvement with a volunteer day.  

• Financial Security: Company-matching pension plan, share ownership program and additional investment options. 

• Rewards and Recognition: Employee recognition programs, service milestone celebrations, employee discounts and more!  
• Emphasis on Community: We provide a workplace where employees feel connected and supported through Employee Resource Groups (ERGs), mentorship programs, social clubs and events.  

Learn more about Canada Life.  

We’re committed to removing barriers and ensuring equal access to employment. Applicants requiring reasonable accommodation during the application process may contact  talentacquisitioncanada@canadalife.com. All information provided will be handled in accordance with applicable laws and Canada Life policies.  

Canada Life would like to thank all applicants, however only those who qualify for an interview will be contacted. 

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