Brand Manager - 12 Month Contract

Temporary Full Time 

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Investment Planning Counsel (IPC) is one of Canada's leading independent wealth management firms. We are a diverse group of people all driven towards one goal: helping our advisors build a better business through a remarkable client experience.    

In November 2023, Canada Life acquired IPC.  Canada Life is a member of the Power Financial Corporation group of companies and serves the financial security needs of more than 13 million people across Canada, with additional operations in Europe and the United States.   

With the acquisition, IPC and Canada Life’s existing wealth platforms create one of Canada’s leading wealth providers.

The Brand Manager plays a critical role in supporting the successful rollout and adoption of the organization’s rebrand. This role focuses on ensuring the new brand is implemented consistently, accurately, and effectively across all channels, materials, and experiences.

Acting as a central point of coordination, you will partner across teams to operationalize the brand—providing guidance, tools, and oversight to ensure a smooth transition and sustained adherence to brand standards.

What you will do

Rebrand Implementation & Rollout

• Support the execution of the rebrand across marketing, advisor, and corporate touchpoints
• Coordinate updates to existing assets, templates, and materials to align with new brand standards
• Track and manage rebrand progress, ensuring timelines and deliverables are met
• Identify risks, gaps, or inconsistencies in rollout and proactively address them

Brand Governance & Quality Control

• Apply and uphold brand guidelines across all outputs, ensuring consistency and accuracy
• Review and approve marketing materials, third party vendor applications, internal stakeholder advisor and client facing assets, and communications for brand compliance
• Act as a go-to resource for brand-related questions and decisions
• Maintain and update brand documentation as needed

Cross-Functional Coordination

• Partner with graphic designers, digital, external agency partners, legal/compliance and internal business teams to implement the rebrand
• Ensure alignment across initiatives and workstreams impacted by brand changes
• Facilitate communication and clarity around brand updates, changes, and expectations

Advisor & Internal Enablement

• Develop and maintain templates, tools, and resources that support adoption of the new brand
• Provide practical guidance to teams and advisors on how to apply the brand in day-to-day work
• Help remove friction by ensuring brand standards are easy to understand and apply

Asset & Workflow Management

• Support the organization and maintenance of brand assets and templates
• Ensure teams have access to up-to-date materials and resources
• Contribute to improving workflows that govern brand application and approvals

Continuous Improvement

• Gather feedback from stakeholders on brand usability and rollout effectiveness
• Identify opportunities to improve processes, tools, and governance approaches
• Support ongoing refinement of brand execution as the organization transitions post-rebrand

What you will bring

• 5+ years of experience in marketing, brand, or communications execution roles
• Experience supporting large-scale brand updates or rebrands is a strong asset
• Strong attention to detail and commitment to consistency
• Proven ability to manage multiple stakeholders and priorities in a fast-paced environment
• Practical, solutions-oriented mindset with strong organizational skills

What Success Looks Like

• A smooth, coordinated rollout of the rebrand across the organization
• Consistent and accurate application of the new brand across all touchpoints
• Strong adoption and confidence among teams and advisors
• Clear, accessible tools and processes that support ongoing brand execution

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The base salary for this position is between $75,500 - $125,800 annually. This represents base salary only and does not represent other variable compensation components of our total compensation ( i.e. annual bonus, commission etc). If you are selected to move forward in our recruitment process, your recruiter will be able to discuss additional details of our total rewards program with you.

Career opportunities will be open a minimum of 5 business days from the date of posting, closing dates will vary depending on the search activity. All applications received will be reviewed on a rolling basis.

Grow with Canada Life 

We’re united by a shared purpose: to improve the financial, physical and mental well-being of Canadians. Our company is trusted by 1 in 3 Canadians and contributes to the strength of communities across the country.  

We’re looking for people who live our values everyday: we step up, we do the right thing, and we deliver – for our customers, communities and each other. Are you someone who always strives to do the right thing, who steps up for themselves and others, and who delivers with impact? Then we want to hear from you! 

What we offer:  

We’re committed to supporting our employees through every stage of their career. Here’s what you can expect as a full-time or part-time permanent team member: 

• Career Development: Opportunities for career advancement, access to industry-leading learning programs and up to $2,000 annually towards education reimbursement. 

• Health & Wellness: Flexible health and dental benefits, plus a $5,000 mental health benefit to support your well-being. 

• Time Off: In addition to regular vacation and personal days, we support community involvement with a volunteer day.  

• Financial Security: Company-matching pension plan, share ownership program and additional investment options. 

• Rewards and Recognition: Employee recognition programs, service milestone celebrations, employee discounts and more!  
• Emphasis on Community: We provide a workplace where employees feel connected and supported through Employee Resource Groups (ERGs), mentorship programs, social clubs and events.  

Learn more about Canada Life.  

We’re committed to removing barriers and ensuring equal access to employment. Applicants requiring reasonable accommodation during the application process may contact  talentacquisitioncanada@canadalife.com. All information provided will be handled in accordance with applicable laws and Canada Life policies.  

Canada Life would like to thank all applicants, however only those who qualify for an interview will be contacted. 

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