Bilingual (Fr/En) Marketing Relationship Manager

Permanent Full Time 

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Investment Planning Counsel (IPC) is one of Canada's leading independent wealth management firms. We are a diverse group of people all driven towards one goal: helping our advisors build a better business through a remarkable client experience.    

In November 2023, Canada Life acquired IPC.  Canada Life is a member of the Power Financial Corporation group of companies and serves the financial security needs of more than 13 million people across Canada, with additional operations in Europe and the United States.   

With the acquisition, IPC and Canada Life’s existing wealth platforms create one of Canada’s leading wealth providers.

Role Summary

The Bilingual Marketing Relationship Manager partners with IPC Advisors based in Quebec and Eastern Canada to develop and execute personalized marketing strategies that elevate brand presence, enhance client experience, and support business growth. This role requires fluency in French and English and involves close collaboration with internal teams and external vendors, delivering training and support for marketing tools, and contributing to the evolution of marketing programs. Success in this role demands strong relationship-building, strategic thinking, project management, and a passion for innovation.

What is the role of the Bilingual Marketing Relationship Manager?

• Partner with IPC Advisors in Quebec and Eastern Canada to create personalized marketing plans that enhance brand visibility, enrich client experiences, and drive business growth
• Develop and execute marketing strategies that align with IPC’s strategic priorities and reflect the values of the Individual Wealth Experience team
• Build and nurture strong relationships with Advisors through consistent, proactive communication and support in both French and English
• Partner with the Marketing team to ideate and evolve marketing programs that reflect innovation and Advisor needs
• Source and manage external vendor relationships to deliver best-in-class marketing tools and solutions
• Provide onboarding, training, and troubleshooting support for marketing platforms and tools to ensure Advisor success and adoption
• Ensure all marketing initiatives comply with Quebec language laws and regional marketing standards, maintaining cultural sensitivity and regulatory adherence

What traits and competencies should a Bilingual Marketing Relationship Manager possess?

• A strategic thinker with a passion for innovation and a drive to challenge conventional approaches
• Strong marketing expertise with the ability to craft customized, results-driven plans
• Exceptional relationship-building skills and a commitment to long-term Advisor success
• Comfort with leveraging digital tools and platforms to enhance Advisor and client experiences
• Excellent time management and prioritization skills in a fast-paced, multi-project environment
• Proven project management capabilities to lead initiatives across internal teams and external partners
• High attention to detail and a commitment to delivering polished, high-quality outputs
• Knowledge of Quebec-specific language requirements and marketing compliance standards
• Bilingualism (fluent in French and English) required, as the position will regularly serve our clients with English and French-speaking need

Preferred Qualifications

• Bachelor’s degree, ideally in Marketing or Communications
• 4–5 years of experience in a marketing role, preferably within financial services or a client-facing environment
• Demonstrated experience managing multiple projects and stakeholders
• Strong working knowledge of social media platforms and digital marketing tools
• Proficiency in Office 365 (Word, Excel, PowerPoint, Outlook, Teams); experience with CRM or marketing automation platforms is an asset
• Ability to work effectively with Advisors and stakeholders across Quebec and other regions

Given the size and scope of our organization, we have the flexibility for this position to be located in the following head office locations: Montreal (1350 Rene Levesque) or Mississauga (5015 Spectrum).

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The base salary for this position is between $59,800 - $99,700 annually. This represents base salary only and does not represent other variable compensation components of our total compensation ( i.e. annual bonus, commission etc). If you are selected to move forward in our recruitment process, your recruiter will be able to discuss additional details of our total rewards program with you.

Career opportunities will be open a minimum of 5 business days from the date of posting, closing dates will vary depending on the search activity. All applications received will be reviewed on a rolling basis.

Grow with Canada Life 

We’re united by a shared purpose: to improve the financial, physical and mental well-being of Canadians. Our company is trusted by 1 in 3 Canadians and contributes to the strength of communities across the country.  

We’re looking for people who live our values everyday: we step up, we do the right thing, and we deliver – for our customers, communities and each other. Are you someone who always strives to do the right thing, who steps up for themselves and others, and who delivers with impact? Then we want to hear from you! 

What we offer:  

We’re committed to supporting our employees through every stage of their career. Here’s what you can expect as a full-time or part-time permanent team member: 

• Career Development: Opportunities for career advancement, access to industry-leading learning programs and up to $2,000 annually towards education reimbursement. 

• Health & Wellness: Flexible health and dental benefits, plus a $5,000 mental health benefit to support your well-being. 

• Time Off: In addition to regular vacation and personal days, we support community involvement with a volunteer day.  

• Financial Security: Company-matching pension plan, share ownership program and additional investment options. 

• Rewards and Recognition: Employee recognition programs, service milestone celebrations, employee discounts and more!  
• Emphasis on Community: We provide a workplace where employees feel connected and supported through Employee Resource Groups (ERGs), mentorship programs, social clubs and events.  

Learn more about Canada Life.  

We’re committed to removing barriers and ensuring equal access to employment. Applicants requiring reasonable accommodation during the application process may contact  talentacquisitioncanada@canadalife.com. All information provided will be handled in accordance with applicable laws and Canada Life policies.  

Canada Life would like to thank all applicants, however only those who qualify for an interview will be contacted. 

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