Manager Product Marketing

Permanent Full Time 

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We’re looking for a strategic and execution‑focused Manager, Product Marketing to support marketing for our Workplace Benefits & Retirement business. This role is accountable for translating product and customer insight into clear positioning, compelling go-to-market strategies and effective marketing execution across the customer lifecycle.

This role is ideal for a product marketer who thrives in a fast-paced, highly collaborative and insight-driven environment.

What you’ll do

• Product Marketing
  • Lead and execute go-to-market strategies for new and enhanced products, services and initiatives ensuring business alignment and strong customer experiences
  • Develop clear product positioning, messaging frameworks and value propositions that resonate with plan sponsors and advisors and guide downstream marketing
  • Define and document launch strategies, key messages, success measures and activation plans
• Insights and execution
  • Apply customer, market and competitive insight to inform messaging, campaign strategy and prioritization
  • Translate complex products and technical concepts into simple, engaging, customer-friendly language
  • Partner closely with Brand, Communications, Digital, Experience, Product and Sales Enablement teams
• Performance and optimization
  • Define, monitor and report on marketing performance and utilization, leveraging insights to optimize ongoing and future efforts
  • Contribute to a test-and-learn approaches and continuous improvement using digital analytics and marketing best practices

What you bring

• 5-7 years of progressive experience in marketing
• University degree in Marketing, Business, Communications, or a related field
• Experience in product marketing supporting product launches and go-to-market initiatives that include segmentation, positioning, value proposition development and multi-channel activation
• Experience within financial services, insurance, workplace benefits, retirement or a regulated industry is a strong asset

Given the size and scope of our organization, we have the flexibility for this position to be located in the following head office locations: London, Toronto & Winnipeg. This role follows a hybrid work model, with an in-office presence required three days per week.

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The base salary for this position is between $96,200 - $146,200 annually. This represents base salary only and does not represent other variable compensation components of our total compensation ( i.e. annual bonus, commission etc). If you are selected to move forward in our recruitment process, your recruiter will be able to discuss additional details of our total rewards program with you.

Career opportunities will be open a minimum of 5 business days from the date of posting, closing dates will vary depending on the search activity. All applications received will be reviewed on a rolling basis.

Grow with Canada Life 

We’re united by a shared purpose: to improve the financial, physical and mental well-being of Canadians. Our company is trusted by 1 in 3 Canadians and contributes to the strength of communities across the country.  

We’re looking for people who live our values everyday: we step up, we do the right thing, and we deliver – for our customers, communities and each other. Are you someone who always strives to do the right thing, who steps up for themselves and others, and who delivers with impact? Then we want to hear from you! 

What we offer:  

We’re committed to supporting our employees through every stage of their career. Here’s what you can expect as a full-time or part-time permanent team member: 

• Career Development: Opportunities for career advancement, access to industry-leading learning programs and up to $2,000 annually towards education reimbursement. 

• Health & Wellness: Flexible health and dental benefits, plus a $5,000 mental health benefit to support your well-being. 

• Time Off: In addition to regular vacation and personal days, we support community involvement with a volunteer day.  

• Financial Security: Company-matching pension plan, share ownership program and additional investment options. 

• Rewards and Recognition: Employee recognition programs, service milestone celebrations, employee discounts and more!  
• Emphasis on Community: We provide a workplace where employees feel connected and supported through Employee Resource Groups (ERGs), mentorship programs, social clubs and events.  

Learn more about Canada Life.  

We’re committed to removing barriers and ensuring equal access to employment. Applicants requiring reasonable accommodation during the application process may contact  talentacquisitioncanada@canadalife.com. All information provided will be handled in accordance with applicable laws and Canada Life policies.  

Canada Life would like to thank all applicants, however only those who qualify for an interview will be contacted. 

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