Associate Manager, Product Marketing
Permanent Full Time
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We’re looking for an Associate Manager, Product Marketing who will play a critical role in shaping how workplace benefits and retirement products are positioned, launched and experienced in the market. This role partners closely with the Manager, Product Marketing to translate strategy, insight and business priorities into clear messaging, value propositions and go‑to‑market plans that drive results.
Who you are
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A confident, collaborative marketer who can influence and guide decisions at all levels
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Strategic in your thinking, with the ability to translate insight into clear, practical marketing recommendations
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Comfortable owning work end‑to‑end – from framing the problem through to delivery and execution
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Curious, innovative and open to testing new ideas and approaches
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Respected for your recommendations, follow‑through and ability to bring others along
What you will do:
Lead product marketing initiatives
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Own product, segment or lifecycle marketing initiatives of moderate to high complexity
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Translate enterprise and business strategies into clear product positioning, messaging and go‑to‑market approaches
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Contribute to the development and evolution of value propositions, personas and messaging frameworks
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Provide informed marketing guidance that shapes decisions, priorities and direction
Deliver strong go‑to‑market execution
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Develop and execute go‑to‑market plans for new and enhanced products, aligned to business priorities and timelines
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Ensure messaging is applied consistently and effectively across tactics and touchpoints
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Ensure content meets Canada Life voice, brand and style standards
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Develop and maintain plans, approvals and documentation in tools such as Workfront and SharePoint
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Provide clear progress updates, surface risks early and navigate competing priorities
Measure, learn and continuously improve
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Define success measures for initiatives and monitor performance
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Use insights and analytics to optimize marketing efforts and inform future recommendations
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Contribute to continuous improvement in product marketing ways of working, tools and practices
What you will bring:
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3-5 years of experience in marketing, product marketing, go‑to‑market initiatives or complex campaign development
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University degree in Marketing, Communications, Business or a related field
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Proven ability to lead work through influence rather than formal authority
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Strong project leadership skills, including planning, stakeholder management and delivery
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Experience in financial services, insurance, workplace benefits, retirement or other regulated industries is an asset
You’ll have the opportunity to
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Lead meaningful product marketing work with visible business and customer impact
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Help shape how Canada Life’s workplace offerings are understood and experienced
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Work in a collaborative, purpose‑driven environment alongside experienced marketing and business partners
Given the size and scope of our organization, we have the flexibility for this position to be located in the following head office locations: London, Toronto and Winnipeg. This is a hybrid position with 3 office days per week.
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The base salary for this position is between $75,600 - $125,600 annually. This represents base salary only and does not represent other variable compensation components of our total compensation ( i.e. annual bonus, commission etc). If you are selected to move forward in our recruitment process, your recruiter will be able to discuss additional details of our total rewards program with you.
Career opportunities will be open a minimum of 5 business days from the date of posting, closing dates will vary depending on the search activity. All applications received will be reviewed on a rolling basis.
Grow with Canada Life
We’re united by a shared purpose: to improve the financial, physical and mental well-being of Canadians. Our company is trusted by 1 in 3 Canadians and contributes to the strength of communities across the country.
We’re looking for people who live our values everyday: we step up, we do the right thing, and we deliver – for our customers, communities and each other. Are you someone who always strives to do the right thing, who steps up for themselves and others, and who delivers with impact? Then we want to hear from you!
What we offer:
We’re committed to supporting our employees through every stage of their career. Here’s what you can expect as a full-time or part-time permanent team member:
- Career Development: Opportunities for career advancement, access to industry-leading learning programs and up to $2,000 annually towards education reimbursement.
- Health & Wellness: Flexible health and dental benefits, plus a $5,000 mental health benefit to support your well-being.
- Time Off: In addition to regular vacation and personal days, we support community involvement with a volunteer day.
- Financial Security: Company-matching pension plan, share ownership program and additional investment options.
- Rewards and Recognition: Employee recognition programs, service milestone celebrations, employee discounts and more!
- Emphasis on Community: We provide a workplace where employees feel connected and supported through Employee Resource Groups (ERGs), mentorship programs, social clubs and events.
Learn more about Canada Life.
We’re committed to removing barriers and ensuring equal access to employment. Applicants requiring reasonable accommodation during the application process may contact talentacquisitioncanada@canadalife.com. All information provided will be handled in accordance with applicable laws and Canada Life policies.
Canada Life would like to thank all applicants, however only those who qualify for an interview will be contacted.
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London, ON, CA Winnipeg, MB, CA Toronto, ON, CA