Associate Manager, Content Marketing

Permanent Full Time 

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We’re looking for a detail‑oriented content marketing professional to support the development and execution of integrated content plans for our line of business. This role partners closely with the Manager, Content Marketing to support the translation of business priorities, insights, and market trends into well‑structured briefs, content plans, and multi‑channel executions.

You’ll work with internal digital content specialists, social teams, brand partners, product marketing, and subject matter experts to help build cohesive, insight‑led content programs that drive impact. Your strengths should lie in synthesizing information, shaping narrative direction, organizing complex inputs, and helping bring integrated digital and social plans to life.

This is a delivery‑focused role designed to support strategic content planning by coordinating inputs, shaping briefs, and enabling efficient execution across teams. It is ideal for someone who enjoys strategic thinking, loves connecting dots across audiences and channels, and thrives in a collaborative, evolving environment.

What you will do:

Narrative Support & Insight Distillation

• Support narrative development by synthesizing research, insights, SME input, and market trends into content theme recommendations.
• Build strong, well‑structured creative briefs for digital content specialists, designers and external partners.
• Help identify compelling angles, audience needs, and proof points in collaboration with the Manager, Content Marketing and content partners.
• Translate strategic narratives into actionable content briefs and content format recommendations (e.g., infographics, presentations, video etc.) working closely with digital content specialists and designers.

Integrated Digital & Social Planning

• Working closely with social and paid media partners, support the planning and execution of integrated digital and social content plans for both broad and segmented audiences.
• Contribute input on content formats, audience moments, and distribution considerations, informed by audience insights and channel guidance.
• Work with channel owners to align messaging, sequencing, and optimization across social, web, email, paid media, etc.

Content Program Coordination

• Support theme planning, content calendar management, and ongoing roadmap tracking.
• Coordinate stakeholder inputs, including Product Marketing, Brand, Legal, SMEs, Research, and Insights teams.
• Manage timelines, approvals, and workflows to help keep content programs moving smoothly.
• Maintain content inventories and support reuse/modular content strategies.

Research, Trends & Insights

• Monitor external trends, cultural moments, and competitive activity to identify timely content opportunities relevant to our audiences and business priorities.
• Pull forward relevant insights from research, data summaries, and market signals to support insight‑driven content initiatives.
• Summarize findings into concise, actionable insights for the Manager and content partners.

Team Collaboration & Process Support

• Contribute to shared templates, processes, and standards across the content marketing team.
• Participate in planning sessions, editorial reviews, and cross‑functional meetings.
• Help reinforce consistent governance, quality, and alignment across lines of business.

What you will bring:

• 3+ years in content marketing, digital marketing, communications, or an equivalent marketing field. This role does not require hands on ownership of paid media, SEO, or advertising platforms.
• Experience building or supporting integrated digital + social marketing plans with a solid understanding of digital content distribution channels and familiarity with how content is adapted across platforms.
• Strong ability to distill complex inputs into clear insights and structured creative briefs.
• Comfort leveraging AI tools (e.g., Microsoft Copilot) to support content workflows and team processes – while applying sound judgment and working collaboratively with partners.
• Comfortable collaborating with creative, digital, and insights partners.
• Strong organizational skills with the ability to manage multiple projects.
• Curious, adaptable, and proactive in a fastmoving environment.
• Experience in financial services, group life and health, insurance or wealth management industries would be an asset.

Given the size and scope of our organization, we have the flexibility for this position to be located in the following head office locations: London, Toronto and Winnipeg

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The base salary for this position is between $75,500 - $125,000 annually. This represents base salary only and does not represent other variable compensation components of our total compensation ( i.e. annual bonus, commission etc). If you are selected to move forward in our recruitment process, your recruiter will be able to discuss additional details of our total rewards program with you.

Career opportunities will be open a minimum of 5 business days from the date of posting, closing dates will vary depending on the search activity. All applications received will be reviewed on a rolling basis.

Grow with Canada Life 

We’re united by a shared purpose: to improve the financial, physical and mental well-being of Canadians. Our company is trusted by 1 in 3 Canadians and contributes to the strength of communities across the country.  

We’re looking for people who live our values everyday: we step up, we do the right thing, and we deliver – for our customers, communities and each other. Are you someone who always strives to do the right thing, who steps up for themselves and others, and who delivers with impact? Then we want to hear from you! 

What we offer:  

We’re committed to supporting our employees through every stage of their career. Here’s what you can expect as a full-time or part-time permanent team member: 

• Career Development: Opportunities for career advancement, access to industry-leading learning programs and up to $2,000 annually towards education reimbursement. 

• Health & Wellness: Flexible health and dental benefits, plus a $5,000 mental health benefit to support your well-being. 

• Time Off: In addition to regular vacation and personal days, we support community involvement with a volunteer day.  

• Financial Security: Company-matching pension plan, share ownership program and additional investment options. 

• Rewards and Recognition: Employee recognition programs, service milestone celebrations, employee discounts and more!  
• Emphasis on Community: We provide a workplace where employees feel connected and supported through Employee Resource Groups (ERGs), mentorship programs, social clubs and events.  

Learn more about Canada Life.  

We’re committed to removing barriers and ensuring equal access to employment. Applicants requiring reasonable accommodation during the application process may contact  talentacquisitioncanada@canadalife.com. All information provided will be handled in accordance with applicable laws and Canada Life policies.  

Canada Life would like to thank all applicants, however only those who qualify for an interview will be contacted. 

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