Senior Marketing Specialist

Permanent Full Time 

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As one of Canada’s leading MGAs, Financial Horizons helps over 6,500 independent advisors grow their businesses and achieve their vision of success. Financial Horizons has over 30 offices and more than 350 employees – all focused on amplifying their business with the right opportunities and solutions at the right time for them.  

Canada Life acquired Financial Horizons in 2017. Canada Life is a member of the Power Financial Corporation group of companies and serves the financial security needs of more than 13 million people across Canada, with additional operations in Europe and the United States.     

Financial Horizons continues to operate independently in the marketplace.  

Role Description

As a Senior Marketing Specialist, you’ll plan and deliver creative marketing campaigns and business communications. You have a talent for creating plans that reach audiences, using compelling messages that promote the product or service and reinforce Financial Horizons as a thought leader in the industry. You look for ways to foster collaboration and ensure tone, messaging and strategy are consistent across channels. 

You’re known for your ability to take complicated concepts and turn them into engaging content that’s clear to our advisors. As an advocate for our advisors, your excellent marketing, communication and creative skills bring messages to life.

What you will do

Create copy that:  

• Meets the Financial Horizons voice and personality  

• Adheres to corporate and Canadian Press style guides  

• Follows plain language principles  

• Is clear, compelling, well-timed and appropriate for the audience 

Lead and manage projects by: 

• Managing the intake, prioritization, execution, and completion of requests submitted to Marketing and Communications
• Developing, socializing and executing a variety of strategic, creative, high-quality marketing plans 

• Documenting all plans, tactics, approvals in shared Marketing and Communications tools and workspaces

• Setting and meeting timelines  

• Providing consistent progress updates and any setbacks, as required 

• Defining, monitoring and tracking marketing utilization, performance and analytics to optimize efforts and report to stakeholders 

Build relationships and business acumen by: 

• Collaborating with other teams including distribution, digital, creative, operations, legal, compliance, risk and advisor experience  

• Identifying the right stakeholders at the right time 

• Demonstrating marketing best practices and brand strategies 

• Focusing on results and a culture of accountability 

• Adapting to change that improves organizational performance 

What you will bring

• 5+ years of marketing communications experience 
• Understanding of the insurance and wealth industry, the MGA market, trends and competitive environment; aware of and anticipates key trends is an asset

• Strong demonstrated business and marketing writing skills

• Ability to translate technical details and industry jargon into plain language  

• University degree or college diploma in Communications or Marketing 
• Proven project management skills
• Collaborative, open and positive communication style 

• Passionate, energetic and enthusiastic 

• Detail oriented when it matters and flexible when you need to be 

• Driven to get the job done, sometimes outside of traditional work hours  

• Innovative and interested in trying new things 

• Comfortable in a fast-paced team environment 

• Good at finding a way forward, even without all the information 

Given the size and scope of our organization, we have the flexibility for this position to be located in the following office locations: London, Kitchener

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The base salary for this position is between $65,400 - $108,900 annually.  This represents base salary only and does not represent other variable compensation components of our total compensation ( i.e. annual bonus, commission etc).  If you are selected to move forward in our recruitment process, your recruiter will be able to discuss additional details of our total rewards program with you.

Career opportunities will be open a minimum of 5 business days from the date of posting, closing dates will vary depending on the search activity. All applications received will be reviewed on a rolling basis.

Be your best at Canada Life- Apply today!

Being a part of Canada Life means you have a voice. This is a place where your unique background, perspectives and talents are valued, and shape our future success.

You can be your best here. You’re part of a diverse and inclusive workplace where your career and well-being are championed. You’ll have the opportunity to excel in your way, finding new and better ways to deliver exceptional customer and advisor experiences.

Together, as part of a great team, you’ll deliver on our shared purpose to improve the well-being of Canadians. It’s our driving force. Become part of a strong and successful company that’s trusted by millions of Canadians to do the right thing.

Canada Life serves the financial security needs of more than 13 million people across Canada, with additional operations in Europe and the United States. As members of the Power Financial Corporation group of companies, we’re one of Canada’s leading insurers with interests in life insurance, health insurance, investment and retirement savings. We offer a broad portfolio of financial and benefit plan solutions for individuals, families, businesses and organizations. 

We are committed to providing an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of the communities in which we live, and to creating an environment where every employee has the opportunity to reach their potential. 

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Canada Life policies. To request a reasonable accommodation in the application process, contact talentacquisitioncanada@canadalife.com.

Canada Life would like to thank all applicants, however only those who qualify for an interview will be contacted.

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